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Real Estate & Construction Website – Next.js (SSG) Case Study
Context / Problem
A reputed Real Estate & Construction company in Bangalore wanted to expand its digital presence and showcase its premium projects. Their existing website lacked modern UI, SEO optimization, and fast performance, making it harder to attract new customers online. They needed a scalable, user-centric platform that could improve their online visibility and support business growth.
Solution
I built a Next.js Static Site Generated (SSG) website designed for speed, scalability, and SEO-first performance. Key features included:
• Next.js SSG: Ensures fast page loads with pre-rendered pages for better SEO ranking.
• Reusable Components: Built with ShadCN UI & TailwindCSS for consistency and scalability.
• User-Centric Design: Clean layouts with responsive UI, optimized for mobile, tablet, and desktop.
• SEO Optimization: Meta tags, structured data, and performance improvements for higher Google indexing.
• Showcase of Projects: Dedicated sections for apartments, villas, and ongoing projects with engaging visuals.
• Cloud Deployment: Hosted on Cloudflare for global performance and reliability.
Tech Stack
Framework
Next.js (Static Site Generation)
UI/Styling
ShadCN UI + TailwindCSS
Deployment
Vercel + Cloudflare
Optimization
Image optimization for fast-loading galleries
Impact
• Faster Performance: Improved load timessignificantly, delivering a smooth browsing experience.
• SEO Boost: Achieved higher indexing and better visibility on Google for project-related searches.
• Business Growth: Helped the company expand digitally and attract more leads through organic search.
• User Engagement: Intuitive, mobile-first UIimproved customer retention and project inquiries.
Outcome
The website became a powerful digital asset, positioning the company as a modern, trustworthy brand in Bangalore's real estate market. With fast performance, engaging UI, and SEO-driven growth, the company is now better equipped to expand its customer base and showcase new projects effectively.